box vs. bottle

with our mimi and papa in town we got in the car and headed into grand rapids for the afternoon. we began our adventure by going to modern skate where my brother steve works and watched some pros at "work". luke is really into skateboarding and stood in awe (as we all did) at these amazing athletes. afterwards we drove into downtown and spent the next couple of hours walking the streets and enjoying the day. one of our stops was market street deli on monroe. that is where i saw my very first box of water. the story the owner shared with us is that some young local guys thought it would was smarter and more environmentally sound to box water instead of bottle it and have over the course of a relatively short period of time have been able to market such a product nationally. we bought a box ($1.61) and shared the crisp, clean water. thought it was pretty funny and wanted to share the image. i love creativity!!